Yee Lee Trading Co. Sdn. Bhd. (7849-A) a wholly-owned subsidiary of Yee Lee Corporation Bhd., has officially signed a Distribution Agreement with Campbell Soup Southeast Asia Sdn. Bhd. (339867-V) to distribute Campbell products in Malaysia. The agreement was officially signed on 1st September 2006 to enable Yee Lee Trading Co. Sdn. Bhd. to be the sole distributor for the resale and distribution of Campbell products within all states of Malaysia for general trade channels.
The portfolio of Campbell world-class brands presently available comprises Campbell’s Soups, Kimball Sauces, Cheong Chan Oyster sauce, Prego Pasta Sauce, Teen Seong Teen Sauces, V8 Tomato and Vegetable Juice. All Campbell products available for distribution are competitively priced and of superior quality.
The establishment of this distributorship further strengthens Yee Lee’s position at the trade and retail levels. It will significantly enhance Yee Lee’s corporate image domestically, regionally and internationally. Through this rewarding partnership and close collaboration with Campbell, Yee Lee can tap into Campbell’s multifunctional strategies for improved overall operating efficiency.