vision is to be the leading provider of household products bringing
Malaysian families a better quality of life. We achieve this by:
- Committing to develop Malaysian products, using Malaysian resources making them affordable at superior quality and value.
for excellence in total quality and customer satisfaction through
continual improvement in productivity, innovations and fulfilling
social & environmental responsibilities.
- Serving our valued customers through our well-established distribution networks of 15 branches throughout Malaysia.
- Forming strategic alliances with agencies carrying quality products.